Issue №128 · pricing · advanced

The cheapest competitor is half your price.

In 180 words, decide. Match price, hold price, or lower with a feature cut. Address what your willingness-to-pay data says and the segment you'd lose either way.

Writing prompt · 180 words · Graded across structure, depth, clarity, judgment


Want the answer graded?

Daily PM gives you one prompt every weekday. Ten focused minutes. A graded answer back. The first three are free.

principle

Price changes are a trust transaction; grandfathering buys long-term loyalty.