Issue №13 · metrics · intermediate

The team picked the wrong North Star metric a year ago.

In 200 words, write the memo proposing a new North Star and explaining why the old one led the team astray. Be specific about what behaviors the wrong metric incentivized.

Writing prompt · 200 words · Graded across structure, depth, clarity, judgment


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principle

Validate the read before investigating the cause; metric jumps are usually instrumentation first.