Issue №138 · retention · advanced

A win-back email is your last shot at a churned user.

In 150 words, write the email. Don't apologize. Don't beg. Lead with what's changed since they left and what you'd want them to look at.

Writing prompt · 150 words · Graded across structure, depth, clarity, judgment


Want the answer graded?

Daily PM gives you one prompt every weekday. Ten focused minutes. A graded answer back. The first three are free.

principle

The flat tail of the retention curve is your real audience.