Issue №15 · strategy · intermediate

Your top customer wants the feature. Your data says no.

A $2M ARR customer is threatening to churn unless you ship a feature only they have asked for. Your usage data shows nobody else would adopt it. In 200 words, write your decision and the email you'd send the customer.

Writing prompt · 200 words · Graded across structure, depth, clarity, judgment


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principle

Pick the segment incumbents can't profitably serve and own it.