Issue №166 · partnerships · advanced

A potential partner wants exclusivity in their vertical.

In 180 words, decide. Address what they're really asking for, what you'd give up by saying yes, and the structure that gets you most of the upside without the lock-in.

Writing prompt · 180 words · Graded across structure, depth, clarity, judgment


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principle

Exclusivity is rarely worth what it asks; shape the deal around outcomes.