Issue №194 · branding · intermediate

A new visual brand is being designed without product input.

In 150 words, write the message that gets product into the brand process without making it a turf war. Address what product needs from brand and what brand needs from product.

Writing prompt · 150 words · Graded across structure, depth, clarity, judgment


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principle

Brand and product need to share the same north; otherwise users sense the gap.