Issue №195 · growth · intermediate

Word-of-mouth is your top acquisition channel.

In 180 words, write what you'd build to make word-of-mouth more reliable. Don't propose 'a referral program' as the answer.

Writing prompt · 180 words · Graded across structure, depth, clarity, judgment


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Daily PM gives you one prompt every weekday. Ten focused minutes. A graded answer back. The first three are free.

principle

Activation gaps live in the seam between marketing promise and first 60 seconds.