Your viral coefficient is 0.4. The team wants to push it to 1.
In 180 words, decide. Address what going from 0.4 to 1 actually requires, why most viral loops top out below 1, and what you'd build instead if you can't get there.
Writing prompt · 180 words · Graded across structure, depth, clarity, judgment
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principle
Activation gaps live in the seam between marketing promise and first 60 seconds.