Issue №64 · growth · intermediate

Self-serve signup is converting at 2%. Sales-led converts at 18%.

In 200 words, decide whether to invest in fixing self-serve, ride the sales motion, or do both. Address the unit economics.

Writing prompt · 200 words · Graded across structure, depth, clarity, judgment


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principle

Activation gaps live in the seam between marketing promise and first 60 seconds.