Issue №83 · pricing · advanced

You haven't raised prices in three years. The CFO wants 30% next quarter.

In 200 words, write the plan. Who pays, who gets grandfathered, what value you ship to make it land, and the message to existing customers.

Writing prompt · 200 words · Graded across structure, depth, clarity, judgment


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principle

Price changes are a trust transaction; grandfathering buys long-term loyalty.