Issue №87 · retention · advanced

Week-2 retention is 18%. The team disagrees on whether that's a problem.

In 200 words, settle the disagreement with three reference points: a comparable category, the unit economics, and what the company strategy implies. Pick a stance.

Writing prompt · 200 words · Graded across structure, depth, clarity, judgment


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principle

The flat tail of the retention curve is your real audience.